I focus on creating and developing performance advertising tools. My goal is to drive revenue growth by enhancing the effectiveness of existing ad solutions and introducing innovative features that maximize performance and ROI

Creation and development of advertising products. The major product I was working on is CDP (customer data platform). Passionate, value-driven product manager with experience leading cross-functional teams. I have experience of work on all stages of product development cycle - from idea to implementatio. Identification of key metrics for process evaluation; conducting product experiments, drawing conclusions. Designing product roadmaps and formulating cost-effective product strategies. Creation of presentations, participation in sales, workshops, external trainings. I also have great expertise in working and applying data solutions for different clients. Providing data consultant to help clients achieve their goals and build effective data strategy. Responsible for ensuring quality web and digital campaign analytics implementations and providing technical and analytic support for end users.

Developed Digital strategy for clients. Reviewed clients digital ecosystem, defined optimal digital advertising tools and technologies to reach clients objectives and KPI. Planned and led programmatic campaigns as part of brands promotions strategies. Created and integrated new digital marketing campaigns. Participated in development of creative concepts for projects (mostly automotive brands), coordinated work of creative agencies. Monitored and analyzed performance of campaigns and conducted regular reports. Have experience working with tracking sys (GA, Y.M. Omniture) & adserving sys as Doubleclick. Led DCO (dynamic creative optimization) projects, worked with different DCO providers. Implemented work with DMP in agency, created and developed DMP strategy for clients. Have wide experience working with different DMP (data management platforms) providers. Led audience profiling projects based on DMP data. Implemented & led (as a part of digital strategy for few clients) customized retargeting based on on-site behavior analysis (decision tree analysis). Monitored\coordinated DSP (demand side platforms) processes. Integrated task tracker, set and monitored tasks (Jira, Confluence, Big Picture plugin) Worked in\with analytical department (web analytics, data analytics, ad serving managers). Assistance in recruiting. Achievements: improving client KPI (CR, CTR, getting into the audience) - formation of the target audience, building of customized digital interaction with target audience; significant increase of performance indicators; implemented new digital tools that brought new digital solutions and products.

Managing Russian part of the project for a big international client Led design team responsible for localization and adaptation of foreign printing and digital advertisement materials for Russian market; Creating training program for new designers. Staff recruitment, building up a team. Creating highly qualified design layout using Adobe Creative Suits. Maintaining statistics, budgets. Setting up and controlling timing Allocation of responsibilities and tasks within the team Setting up and developing workflow and communication process within the work team Participation in global workshops and business meetings in the USA Implementation of the project together with international teams Work with sensitive and confidential information. Reference letter upon request

Marketing Specialist New products development; creating new brands; maintaining marketing activities of existing brands, products; development of new marketing strategy. Product design development. Creating and leading BTL-promotions, SMM, work with bloggers. Сopywriting Determination of target audience. Сreating product design, product ads together with design team. Liaison of production with cosmetics laboratory. Coordination of packing production with factories in China. Negotiating prices, budgets. Sales reporting analyzing, competitors monitoring, reviewing. Working with DSM (Group Medical Research Center) reporting tool. Reference letter upon request

Print and Digital Design, Print and Digital Design