Key responsibilities: - Business administration and development; - Performance analysis, KPI reporting (cost recovery, ROI- and ARPU-analysis) - Digital marketing.

Duties: - Full business administration of different company’s profiles; - Profiles budgeting; - Development planning for each profile and its realization; - Staff coordination (up to 50 employees); - Introduction, analysis and readjustment of changes in business process; - Performance analysis of traffic sources of every marketplace, KPI reporting (cost recovery, ROI- and ARPU-analysis) - Searching for new effective traffic channels; - Optimization of landing pages (landings) for certain traffic sources Achievements: - Gain in sales by 280% in the Foreign language school network per one year; - Reduction of advertising expenses by 82% in grocery auction company per one month; - Reduction of advertising expenses by 54% in foreign language schools in St. Petersburg and Moscow per two months;

Key responsibilities: - MediaBuying Team Management; - Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA). Duties: - Assignment of tasks to the department members, control of the timely implementation of tasks; - Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international traffic networks; - Performance analysis of traffic sources, KPI reporting (cost recovery / ROI analysis); - Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation); - Remarketing system formation and optimization in the traffic sources; - Advertising budget management, budget optimization.

Key responsibilities: - Marketing Team Management; - Acquisition of major traffic partners and traffic mediabuying (CPM, CPC). Duties: - Assignment of tasks to the department members, control of the timely implementation of tasks; - Development of staff motivation schemes; - Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- analysis); - Advertising budget management, budget optimization.

Key responsibilities: - Media Buying department management (up to 15 employees); - Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA). Duties: - Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international СРА-networks; - Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis); - Development of methods for brand launch in new countries in online mode; - Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation); - Remarketing system formation and optimization in the traffic sources; - Advertising budget management, budget optimization.

Key responsibilities: - Media Buying department management; - Acquisition of major traffic partners and traffic mediabuying (CPM, CPC, CPL, CPI, CPA). Duties: - Online mobilization of targeted traffic at effective value through new major traffic partners (CPM, CPC, CPL, CPI, CPA) acquisition, including partnership with the largest international СРА-networks; - Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis); - Development of methods for brand launch in new countries in online mode; - Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation); - Remarketing system formation and optimization in the traffic sources; - Advertising budget management, budget optimization.

Key responsibilities: - Management of social network affiliate program; - Acquisition of major traffic partners (CPL). Duties: - Online mobilization of targeted traffic at effective value through new major traffic partners (CPL) acquisition, including partnership with the largest international СРА-networks; - Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis); - Survey and optimization of purchase funnels conversion at every stage (hypothesis search and А/B-testing, implementation); - Partnership with СРА-networks (MundoMedia, AD1, AdvertStar, Admitad, ActionPay, CityAds etc.); - Development of inherent affiliate program , anti-fraud, payment administration; - Participation in web-master forums and conferences (incl. as a speaker); - Effective coordination with the department team (programmers, designers). Achievements: - Prosperous development of the affiliate program due to web-masters acquisition at a low cost.

Key responsibilities: - Development of new advertising lines in Vkontakte and Facebook networks; - Development of viral traffic mobilization concept; - Participation in contextual advertising setting in Yandex.Direct and Google.AdWords; - Realization of project on mobile ads setting. Duties: - Online mobilization of targeted traffic at effective value (VK, Facebook, TM, YandexMoney, GA, ppv, teasers, Avito Promo, etc.); - Development of viral direction; - Advertising campaign monitoring, management and optimization; - Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis); - Searching for new effective traffic channels; - Optimization of landing pages (landings) for certain traffic sources; - Effective coordination with the department team (programmers, designers); - Advertising budget management. Achievements: - Service integration with the Avito.Acquaintance section - Advertising budget increase by 4 times per one year due to ROI maximizing; - Click and lead price cutting by 3 times contrasted with the great traffic volume; - Personal ROI record is 20-30% higher than the average performance.

Key responsibilities: - Internet marketing department management; - Acquisition of major traffic partners (CPA, CPC). Duties: - Online mobilization of targeted traffic at effective value through new major traffic partners (CPA, CPC) acquisition; including partnership with the largest international СРА-networks; - Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- analysis); - Survey and optimization of purchase funnel conversion at every stage (hypothesis search and А/B-testing, implementation); - Advertising budget management, budget optimization.

Key responsibilities: - Internet marketing department management; - Cooperation with other company’s departments; - Development and adherence to corporate strategy; - Major traffic partners (CPA, CPC) acquisition. Duties: - Assignment of tasks to the department members, control of the timely implementation of tasks; - Development of staff motivation schemes; - Online mobilization of targeted traffic at effective value through new major traffic partners (CPA, CPC) acquisition, including partnership with the largest international СРА-networks; - Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU- analysis); - Development of methods for brand launch in new countries in online mode; - Survey and optimization of purchase funnel conversion at every stage (hypothesis search and А/B-testing, implementation); - Remarketing system formation and optimization in AdWords and Facebook; - Advertising budget management, budget optimization. Achievements: - Development of inherent traffic analysis system (writing of requirements lists, monitoring of engineering department work progress); - E-mail marketing AS implementation (writing of requirements lists, searching and selection of companies);

Duties: - Performance analysis of traffic sources, KPI reporting (cost recovery, ROI- and ARPU-analysis) - Searching for new effective traffic channels - Optimization of landing pages (landings) for certain traffic sources Achievements: - Gain in the amount of incoming calls and requests by 40% during the first month with neutral advertising budget; - Involvement of an ad agency under barter terms (radio and TV advertising, Yandex.Direct, ATL advertising, graphic arts and etc. under barter terms) - Partner profile launch in the company – Involvement of a real estate agency (one 7 mln. rubles deal per month) - Company accreditation for state trading platforms in order to participate in tenders

General Department

University of Cambridge, Английский язык