Summary: Created an affiliate network for the product friendsonly.me with 2 types of programs - model referral and model promotion with full sales pipe tracking. Tested both programs with facebook traffic. Results: 1. Affilite network is totally live and has 25 affilites working with it. 2. Set up a complete data analytics for the entire incoming traffic going through the affiliate network. 3. Developed a roadmap + CJM for the iinhouse affiliate network platform 4. Chose a SaaS affiliate network platform and set it up using this product. 5. Hired an affiliate + PR managers 6. Developed a concept of affiliate programs and tested it using facebook traffic with positive results thus creating a unique sales proposition for the company.

Summary: developed and partially invented a list of changes in a company management and business model leading to a profit growth up to 28% by the end of a year Results: 1. Executed a full business audit of the company 2. Created a company's strategy for the 3rd quarter based on results of the audit 3. Led the development of OKRs for the entire company 4. Created a list of regulations - for departments, cross unit cooperation, schedule of meetings and their content 5. Created a list of tasks leading to a creation of a company's unique trade proposition and launched it's execution. Key tasks: 1. Execute a full business audit of the company and find out key problems 2. Build result oriented processes inside the company 3. Develop and execute the strategy leading to a 28% profit growth by the end of the year

Management and marketing consultment in Igaming sphere

Key tasks: 1. Create from the ground new spin off company - CPA Network 2. Hire a team which can work on it's own without any help from the holding 3. Develop a technical solution that will raise the monetization of a traffic holding is buying for their products traffic 4. Create an affiliate department 5. Create a sales department 6. Create a media buying department 7. Create a marketing department 8. Create an R&D department Achievements: 1. Established 2 companies - Russia and Latvia, hired new stuff in this companies and launched their business activity. Best month brought about 150k revenue. 2. During the first 3 month established main departments(details below) needed for company's business activity. As for now only 1 person fired on his own will. 3. Technical solution was developed in 9 month and show from 10% to 30% growth of monetization on a volume of 20m+ $ 4. Affiliate department was created on a second month after company's creation. Hired a head of department and 4 employees. Department has shown positive unit economics on a second month. In total managers attracted over 2000 active affiliates in iGaming and dating niches. 5. Full scale sales department was created in July 2020 after it was decided to divide responsibilities of affiliate and sales managers. As a result productivity of affiliate managers has show a significant growth + sales managers managed to establish connections with all key players on a dating market. 6. Media buying department was created at the same time as an affiliate department. Hired a head of department + 4 media buyers. Department has shown positive unit economics on a second month. Key department expertise - Native ads(taboola, outbrain), push ads, tiktok, google. 7. Marketing department - managed it on my own till the October 2020. As for now company took part in 8 conferences both in russian speaking countries and abrode. Also launched such performance channels as Google, Yandex, Facebook, Instagram. As a part of brand development strategy developed social networks' accounts and setted up collaborations with other companies presented on a market(tracking solutions, ad networks etc) and launched email marketing campaigns for the current affiliates. When a user searches for affgun - first 2 pages would be positive revues of a project. 8. R&D department - hired a CTO/CPO + 3 developers with good expertise in Ad tech which helped to create a technical solution I've mentioned above. Key responsibilities: 1. Developing a campany strategy for 1 month/3 month/1 year/3 years scales and controlling it's execution. 2. Financial planning(P&L) 3. Provision departments with all the resources need 4. Hiring key employees 5. Selling company's services to key clients/partners 6. Task management for heads of departments and employees in my direct charge. 7. Market and key rivals analysis 8. Being a CEO in terms of paper work

Key responsibilities: 1. Management of holding's media buying team. 2. Creation of inhouse AD Network(DSP+SSP). 3. Creation of inhouse tracking solution and developing it to SaaS public product. 4. Establishing an office in Moscow. 5. Consulting in a creation of inhouse dating products + my team promoted it 6. Direct leadership over 40+ employees Achievements: 1. Media buying team's revenues grew by 33% in the first 3 month. After that I've changed the motivational model which have shown the result in steady revenues growth during 6 month. 2. Hired a 0 experienced team of developers and built an Ad Network from the ground. Total traffic volumes reached 50m daily in 7 month from the start of a project. To keep the project growing in volumes were developed several features all other public Ad Networks in adult industry lack such as retargeting and real user interests.During testing this features have shown profit growth for advertisers at least by 10%. 3. Developed an inhouse tracking solution with a team of 3 developers in 4 month. This tracking solution has API integrations and own ad server, same features were invented by other SaaS tracking solutions only in 2020. Also this tracker allows media buying teams to automatically rotate their creatives(banners, LPs etc) based on a profitability. Ad server allows to buy traffic cheaper and decreases the time needed to launch a campaign. API allows to track costs better and automise the work of media buyers. 4. Opened an office in Moscow without any help from holding. 5. Day by day consulting of other holding's companies helped them expand to new markets and create several new products such as dating, also developed a marketing strategy for them. 6. Created departments such as R&D, dating media buying team, traffic acquisition(direct websites for ad network) and hired people for this departments to create a full cycle marketing company.

Responsibilities: 1. Development of the company adxxx.com 2. Representation of the company on international conferences 3. Management of the team of 35 people 4. Growth of both volume of income and profit 5. Overseeing the creation of new technical features to improve the company's overall monetisation 6. Overall development of adult market oriented products in the holding Achievements: 1. Reformed the media buying policy thus boosting the number of geos from about 20 to over 100 and geos with high volumes from 1 to 17 2. Visited such conferences as: WMA(Amsterdam), TES(Prague and Barselona), InterNext(Las Vegas) which helped the company establish over 100 new business contacts. 3. Reformed the team into 2 departments(3rd - sales is in project) each devided in several teams, educated heads of departments and team leaders from the start of their career(none of the managers here hired as is, all leading positions were given to already working colleagues) 4. Company income during the period: 300k + grows in volumes by 3 times. 5. Under my command were created: new ssp, new dsp + iframe solution + traffic exchange system + tweaked some algos for RTB 6. Worked with WAP, dating + was in charge of testing new nutra products

Responsibilities: 1. Management of the team 2. Development of the media buying department 3. Creation of niche oriented teams 4. Creation of the creative department(new landers, prelanders, banners etc) 5. Was involved as a manager in process of development of new technical features 6. Creation of the external media buying department 7. Representation of the company on international business conferences Achievements: 1. Boosted the team from 3 people to 15 in 2 offices(Tula and Novosibirsk) which led to the boost volumes and overall quolity of traffic monetisation. Formed several teams focused on niches. 2. Learned my colleagues how to work with different niches + boosted the ROI in the first month from -31% to +7%. During the period ROI kept rising by 4% monthly and volumes by 20%. Development of new niches and improvement of working mechanisms led to the overall monetisation boost. 3. Was 1 of the changes leading to the company's growth and rise of the level of colleagues to the expert one in their niche. 4. Helped me manage the demand for new content, boosted the number of tests leading to the overall growth of income + dropped the costs for content creation. 5. Implemented several ideas connected with RTB and programmatic media buying with the help of internal technical teams. 6. Created a small team of 3 people with 150k+ $ volume of income and about 50k $ profit monthly. 7. Visited conferences in Colombia, Praha and Amsterdam.

Обязанности: 1. Development of the new niche - dating. 2. Analytics of the rival teams/companies and development of the new ways of monetisation 3. Development of the partnership relations with CPA networks/advertisers focused on dating 4. Management of the team of 5 people 5. External media buying 6. Creation of new landers/prelanders/banners Достижения: 1. Made my niche competetive in 2 month, for several geos(TR, RO, PL, ES, IT, DE, BR, Latam) my creatives became top1 in the company. 2. Rivals approaches were tested on a go weekly, everyday analysis of the market helped me create my own company leading approaches(cheating niche for mainstream female traffic) 3. Developed good relations with managers from most possible partners on the market, helped me get needed offers asap 4. Formed the team of 4 media buyers + 1 designer with overall weekly income about 100k $ 5. Tested new products for asian market(JP, ID, IN etc) 6. With the help of creative department created about 20 new prelanders and 10 landers weekly

Responsibilies: 1. Media buying of international native ads traffic 2. Creation of unique media buying approaches(landers, prelanders, native ads) 3. Working with high number of active campaigns 4. Development of the new market: english speaking countries 5. Development of the new niche: dating Achievements: 1. During the first 2 month learned how to create new advertorial materials and how to understand whether the creative is good performing or not. 2. After 2 month moved to the new team working with pops, learned how to work with CPA networks, choose good offers and create landers and prelanders 3. After 3,5 month got my first mini project connected with monetisation of english speaking geo's traffic, in a month found how to make it profitable that led to the boost of this traffic by 5 times 4. After 6 month got my own new niche to develop and a position of a department

Nothing interesting, worked as a head of the local shipping company with 6 trucks within baby products holding

same here, developed the federal taxi company

Worked with 200 computers in liceum

Developed international relations for light equipment company

International relations, Diplomatics

Novosibirk Chamber of Commerce and Industry, Manager

Alawar, Co-Producer