• Cross-functional communication within the company: building cooperation among the involved departments, coordinating MCM planning, participating in brand planning, communicating with stakeholders; • Marketing communications with local, regional and global teams; • Channel analytics, data provision to stakeholders, channel optimization • Media planning • Coordinating design agency work (India) • Coordination of multichannel advancement in the following areas: - Website: content updates and event pages creation coordination, channel improvement; - E-mail marketing: planning, analyzing the results, coordination of emailing, landing pages and online surveys creation – for two channels (mass and individual e-mailing), coordinating the creation of templates for all brands; - Webinars: planning, organizing promotion and conduction; - Contextual advertising: working with a media agency to launch contextual advertising on Yandex Direct; - SMM: analysis of existing content, planning the launch of social media networks, working with the company “Doctor na rabote” - SMS: launch of the channel, involvement of brand management; - Constant improvement of all channels. Projects: • Development of media plan; • Optimization of MCM department ways of working: redistribution of responsibilities among departments, optimization of design agency involvement, creating manuals for all channels WoW for stakeholders • Optimization of e-mailing channels ways of working: changing the timelines of e-mailings, developing new templates, AB testing • Launching the channel of individual CRM e-mailing, coordinating the creation of templates for all brands and creating several generic templates • Optimization of the webinar channel: new platform launch, gathering all information on one website, creating landing pages for each event, enabling registration option • Launch of a global feedback collection project for several channels in Russia • SMS channel launch • Started a project of social networks launch, collaboration with “Doctor na rabote”

Responsible for all digital marketing functions: - Content management; - Web analytics (Yandex Metrics, Google Analytics), entering data to CRM; - E-mail marketing: planning, implicating and performance analysis, creating event landing pages and surveys; - SMM: creation and regular updates of social media resources, advertising campaigns launch; - Contextual advertising: creating, launching and coordinating campaigns in Yandex Direct and Google AdWords; - SEO optimization of 2 websites and several landing pages; - Managing a team of specialists (designer, coder, site admin, copywriter), working with IT department; - Media planning and implementation of digital strategy designed to generate potential clients and leads; - Webinars: channel launch, organizing promotion and conduction; - Executing launches of landing pages, relaunching of websites; - Blog: planning, launch, regular updates, coordinating copywriting; - Working with vendors, digital agency and in house departments (IT, sales); - Internal communication, regular updates on digital marketing channels; - Monitoring updates about the company in online resources; Projects: • Development of media plan; • Launches: webinar channel, blog, several social networks, social network ad campaigns, several landing pages • Organizing a series of webinars • Relaunches: contextual advertising, 2 websites

Promoting Hay Group image on the web and support communication with clients. Was responsible for digital marketing activities in Russia 60% and European Fast Growing Markets Cluster (Turkey, Poland, Ukraine, Latvia, Lithuania, Estonia, Kazakhstan) – 40%. - Systematic preparation of marketing communications (e-mailings, publicity, newsletters); - Managing web content; - Creating landing pages for events and building online surveys (both for client and internal needs) and following the whole process using Marketo, Concep Camaigner, SurveyMonkey and Google Forms; - Analytical reporting of the results of the campaign; - Analysis of behavior on the website and blog; - Reports of digital activities; - Monitoring news about Hay Group in online resources; - Creation and regular update of our social media resources; - Internal communication; - Implementation of a social media strategy designed to generate potential clients and leads; - Collecting data of current trends in e-marketing and coming up with suggestions on how to implement a campaign.

- Development of strategy of Internet projects; - Development of the concept and structure of the sites; - Copywriting, informational and graphic website content development; - Web design using website building platforms; - Interactions with clients; - Managing a team of freelancers; - Marketing communications (e-mail, surveys) • Maintained multiple projects simultaneously under tight deadlines; Side-projects: • Participated in a digital marketing project with a team of School of interactive communications in advertising IKRa students for Nestle and Garnier brands. • Participation in the project of the organization of a summer science camp from scratch; - Formation and organization of the team; - Development of the general concept of the project; - Organization of a full range of entertainment, sporting and educational events, artistic and scientific projects, schedules; - Brand management; - Dealing with organizational matters; - Budget development.

Financial management

Financial management

institute of Finance and Credit, Financial Manager

Академия специальной педагогики и психологии, Педагог-психолог