Russell Hobbs: UK leader brand on small domestic appliances market, a start up brand for the most European markets — Brand marketing strategy development for Russia and CIS — Marketing budget planning & controlling. Marketing campaign in cooperation with BTL agencies cooperation includes: - PR launch, sponsorship, events , press coverage - Internet campaign with social nets activities - Consumer promo activities - Implement Marketing activities in accordance with the plan — Lead negotiations from the marketing part and develop relations with main consumer electronics chains — Category management including GAP analysis — Creation and developing an efficient trade marketing plan covering all distribution channels (Federal chains, food channel & wholesale channel) — Market and competitors’ analysis, Monitor / analyze market research studies (GFK data) to gain knowledge about user attitudes and behavior — Forecasting, stock level control

The key supplier – Elizabeth Arden LLC Focus – Luxery perfumery Brand portfolio and brands planning: — New brands search — Work on our start-up projects including preparing of funding proposal, business plan (including SWOT analisys) and project presentation to the vendors — Brands’ and competitors’ performance analysis. Category trends analysis. Implementation of marketing activities: — Planning and execution of Country Marketing Plan & A&P Budget for the brands in the company’s portfolio — Manage and monitor brand A&P budgets on a monthly basis — Preparation of marketing books as pertinent to introduction of new products — Work with Sales and Marketing management to develop launches and promotions to ensure brand growth in Russia on a per client basis ( pricing, assortment, forecasts, consumers ans sales staff incentives and merchandising) Assortment policy: — New products purchase forecasting and sales volumes planning — Shipment control — Stock management Co-operation with suppliers — Negotiations with the focus on buying terms with vendors (price, delivery and payment terms, delivery window) — Daily mailing — Presentation of the Russian market brand distribution activity on the marketing anuual meetings

Perfumery/ cosmetics (including pharma segment) market — Contributing to the brand marketing plan development — Monitoring sales/market shares progress development and analyse sales and market research data — Collecting feedback and suggestions from sales teams on activation results, promo-packs quality, off-takes and competitive offers — Continuous analysis of consumer, customer and market trends to identify and recommend new business opportunities to Brand Manager — Analisys of the competitors activities within the Russian market — Sales analysis and forecasts for distributors and wholesalers, sales and operations planning — Managing production of corporate POS, catalogues, marketing materials — Arrangement of the company's exhibitions participation

— Paint and coatings industry research: — Work with sales audit database, preparation of standard and on request analytical reports and presentations (markets, segments, competitors, products, shares, trends, etc.) — Management of market research projects (qualitative and quantitative): defining goals and tasks, briefs, search and selection of MR agency, ensure quality and on time delivery of reports — Providing information on the requests of partners — Regular competitors and field economics and brand reports — Research results presentations — Writing articles in related field

periodically different types questionnaires and focus groups

translation on/from English, counteragents search, negotiations with Russian and English clients, Exhibitions and conferences organization

Economic Department, major International Business, (GPA 5,0)

BTG Business school

"Head Technology" Educational Centre

Effect - consulting

Effect - consulting