• responsible for researching, planning and media buying, across broadcast, and digital channels • making decisions on the best form of media for specific clients and campaigns • identifying target audiences and analyzing their characteristics, behavior and media habits • optimizing campaigns through different performance measurements ( CTR , Conversion rates , bid management etc. ) • planning on how to use different media channels to acquire and convert new clients • meeting with publishers and media owners to best optimize campaigns • Providing market intelligence on all aspects of marketplace • Accountable for driving growth and client value from significant levels of spend across multiple platform • Presenting proposals, closing deals with clients on a B2B and B2C basis • Analyzing/preparing financial reports for board of directors

Key duties: * liaising and building relationship with clients and media sales companies * working on a range of client accounts at the same time, often juggling various projects and deadlines; * negotiating with media sales companies to obtain the best rates and prices * collecting and analyzing sales and consumer data * analyzing revenues and income ratios * monitoring buying strategies * analyzing and monitoring KPIs, reviewing CPAs and campaign performance * prepare daily, weekly and monthly reports on KPI, revenues and campaign progress * analyzing revenue across a number of channels through in-depth analysis and web analytics * analyzing customer behavior and implementing of necessary changes on a production in order to attract, convert and retain customers * analyzing traffic sources, metrics, on web properties * monitoring industry changes and benchmarking against competitors * targeting finely defined online markets * establishing a continuous improvement process * designing, directing and monitoring solutions to acquire and retain users * analyzing and optimizing bounce rates * analyzing campaign outcomes in detail, using a variety of proprietary software applications * identifying the target audience and deciding how best to communicate the message * booking individual advertising spots * ensuring that the adverts run accurately , so media messages can be seen and analyzed through impressions and CTR * reporting and budget managements, including preparing costings for clients * analyzing the effectiveness of the campaign and using this data to inform future campaigns

In order to finance my study fees I was working part-time as a Jr. Supply Chain manager at the Canadian specialty coffee retailer Second Cup Cyprus. Key duties: * planning and organizing the movement of goods and materials from suppliers to the company in order to maintain it's operations. * coordinating and monitoring the transfer of goods and materials from manufacturers and suppliers and quality controlling them. * working close with the Store Manager to select products that are best sold, and negotiating with suppliers on demand. * ensuring that store has enough stock to meet demand * monitoring stock levels and ordering when necessary

Economics, Master of Economic

Business Administration, Bachelor of Business Administration - Finance

Mathematics - Informatics, A Levels