Driving the strategic direction, innovation, and success of the product, ensuring an exceptional user experience, continuous growth, and alignment with the company's business objectives and customer needs. Creating a roadmap of p. Web3 integration and mechanics. Tokenomics for own cryptocurrency and creating utilities for NFT. Various optimizations within the product. Patent Applying(Patent Pending) Establishing and managing all product teams and related departments. QA team, Antifraud team, Analytical department, Retention, Support team, Current product dev team, New product front team. Spearheaded the strategic direction and innovation of the product, ensuring exceptional user experience, continuous growth, and alignment with business objectives and customer needs. Developed a comprehensive roadmap for Web3 integration, including tokenomics for proprietary cryptocurrency and creating utility features for NFTs. Drove product optimization initiatives and applied for a patent (pending) for key innovations. Established and led cross-functional teams including QA, Anti-fraud, Analytics, Retention, Support, and both current and new product development teams. Managed product lifecycle from ideation to execution, driving alignment across teams and ensuring delivery on strategic goals. Skills: Web3 · Pitch Development · White Papers · Go-to-Market Strategy · Business-to-Business (B2B) · Product Management · Product Planning · Global Product Management · Product Operations

Built a complete in-house affiliate environment from the ground up, driving the growth of the product from MVP to a fully functional affiliate division within the company. Led the selection and integration of platform solutions, including analytics tools, heatmaps, email notifications, and A/B testing, while implementing robust anti-fraud measures. Designed and executed successful email campaigns, user guidelines, SEO optimization, and marketing initiatives, including retargeting strategies and Google Ads, for the affiliate program section of the website. Established and automated payout flows for partners and affiliates, incorporating new payout models such as RevShare, CPI, and CPA. Integrated mobile apps into affiliate programs, addressed SKAD issues, and led negotiations with partners for seamless s2s (JS/img/API) integrations, launching, and ongoing optimization. Provided strategic guidance to partners for optimizing results across various traffic types. Introduced auto-testing layers to ensure critical program flow functions and platform accessibility, while implementing multi-layered fraud prevention techniques to protect affiliate operations.

Established and led a development department from the ground up, creating workflows, processes, and testing methods for efficient product delivery. Spearheaded the creation of new product features, from task setting and guiding developers through to full delivery, including acceptance testing, manual testing, and public relations. Developed and executed comprehensive email marketing campaigns, user guidelines, SEO optimization strategies, and targeted marketing initiatives, including retargeting and Google Ads. Managed negotiations with freelancers, ensuring clear task definitions and on-time delivery of high-quality products for the network. Produced marketing and development reports, analyzing big data to inform strategic decisions and enhance overall performance. Collaborated closely with shareholders on product direction and milestone achievement, ensuring alignment with business goals. Worked with department managers to enhance retention rates among existing customers and boost conversion rates for new customer acquisition.

Built a fully operational department from the ground up, including the creation of a comprehensive affiliate program and a custom tracking platform. Integrated machine learning capabilities to automate the traffic buying process, enhancing efficiency and scalability. Managed multiple high-impact projects simultaneously, overseeing all aspects from inception to execution. Successfully established company offices in Thailand and Vietnam, expanding the organization’s global footprint. Represented the company at professional conferences, delivering presentations and building industry relationships. Led media planning, promotional strategy development, and growth hacking initiatives to drive business growth. Managed project timelines and roadmaps, ensuring alignment with business objectives and delivery targets. Directed development teams, coordinating projects from concept to implementation. Led the TopFX B2B institutional brokerage project in parallel to primary responsibilities, contributing to the growth and success of the company’s brokerage services.

Managed multiple products across various verticals within a holding of companies, overseeing both product development and marketing strategies on a global scale. Developed comprehensive worldwide marketing strategies, leveraging insights and data to optimize promotional efforts. Conducted A/B testing for landing pages, product features, and user interfaces to enhance performance and user experience. Monitored in-depth analytics, including download and installation times, as well as key metrics such as user OS, browser, device models, screen resolution, and connection types. Utilized these insights to draw strategic conclusions that significantly improved product performance. Implemented additional monetization strategies, increasing revenue streams and overall product profitability. Innovated and optimized promotional strategies to drive performance marketing outcomes and better market positioning. Established and managed workflows for affiliate marketing programs, fostering partnerships and ensuring optimal performance. Launched and led an internship program for marketing professionals, contributing to talent development within the company. Built fully functioning ecosystems around each product, integrating marketing, user experience, and performance insights to ensure long-term success.

Aligned marketing strategy with campaign objectives, creating detailed ToR (Terms of Reference) for creatives, promotions, and advertising initiatives to drive results. Managed a portfolio of existing advertisers, including direct clients and networks, optimizing campaigns to maximize ROI through CPM, CPC, CPL, CPA, and RevShare models. Led onboarding of new advertisers across 200 countries, identifying opportunities for growth and market expansion. Introduced new network features, including banner and pop-under advertising, enhancing the platform's competitive edge. Represented Adsterra at professional conferences, delivering presentations and building strong relationships within the industry. Negotiated with customers and maintained communication with advertisers worldwide, fostering long-term partnerships. Cultivated and maintained relationships with advertising and affiliate networks, as well as networks offering various verticals and offers.

Managed internet traffic arbitrage across major advertising platforms, including VK, Facebook, Instagram, MyTarget, and Fotostrana. Executed contextual advertising campaigns on Yandex and Google, optimizing CPA models to achieve cost-effective customer actions. Handled client campaigns and communications, ensuring smooth execution and meeting customer objectives. Set up and managed tracking systems (Voluum, iMobiTrax) to track performance and optimize campaigns, while providing technical support to webmasters. Conducted email marketing, worked with teaser networks, and managed social media marketing (SMM) efforts. Established and organized an affiliate network using HasOffers, attracting new webmasters and expanding the network's reach. Liaised with international advertisers from Italy, America, and the UK, including key clients such as Forex.com and Ubinary.com. Directed the full workflow of an advertising agency, coordinating efforts between clients, designers, web designers, and marketers to ensure seamless project delivery.

Coordinated cross-functional teams of IT specialists, including developers and designers, to deliver high-quality software solutions. Managed relationships with contractors, ensuring project timelines and quality standards were consistently met. Led technical task development, providing clear direction for software projects from concept to completion. Successfully operated in a fully remote capacity since 2012, maintaining seamless communication and project coordination across teams.

Utilized specialized software for commissioning, troubleshooting, and optimizing systems to ensure smooth operations. Designed and implemented computer networks, ensuring reliable connectivity and optimal performance for end users. Conducted maintenance and repair of computer hardware and equipment, diagnosing issues and implementing solutions to minimize downtime. Provided technical support, resolving system and network-related issues to maintain efficiency and security.

Faculty of Foreign Languages, Translator in the Field of Professional Communication

Faculty of Computer Science, Computer Scientist and Economist

Faculty of Computer Science, Applied Informatics in Economics

myTarget, webmaster advertiser

Basis center of education, HTML CSS Coder

myTarget, webmaster advertiser