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Hello, I'm Daniel, a multifaceted digital marketing strategist working as the Head of Acquisition at YouHodler, a leading cryptocurrency trading and exchange platform based in Switzerland, with operations in Cyprus. With over a decade in digital marketing, I've merged business intelligence with innovative strategies, navigating the fast-paced fintech sector. At YouHodler: My expertise spans beyond traditional marketing; I have significant experience with DSPs like UnityAds, LiftOff, and Ironsource; as well as with more traditional sources like Meta and GoogleAds. As a leader, I don't just oversee traffic management but also inspire a team of professionals, ensuring effective strategy execution. I collaborate closely with Product and Development teams, tackling technical challenges and driving innovation. A recent example was leading the MMP migration from Adjust to Appsflyer, managing all business aspects of this pivotal transition. Career Progression: I evolved from Marketing Manager to Senior Manager, and now to Head of Acquisition, significantly widening my impact. My career started in AI-focused startups in Sweden, mastering GoogleAds optimization using programmatic and machine learning. Moving into consulting, I helped small and mid-sized businesses establish their acquisition, marketing, and business processes, covering market research, digital strategy implementation, mobile app development, the establishment of an online marketing presence, and the execution of comprehensive digital strategies. Strategic Leadership: With an educational Business Intelligence/Analytics background, I merge strategic marketing with analytical acumen. My leadership is not just about strategy but also about empowering and guiding my team. I create an environment fostering innovation and leveraging individual strengths. My goal is to develop brand-centric strategies, drive growth, and inspire my team to advance our company and success in fintech. International Experience and Languages: Originally from Russia and now living in Cyprus for several years, my international experience has enriched my professional perspective. Fluent in English and Russian, with conversational Spanish and Greek, I navigate diverse cultural and business environments with ease. In my role, I'm committed to leading in marketing, pushing digital boundaries, fostering a robust brand presence, and significantly contributing to the success of the company in the dynamic fintech world.