Development and implementation of a marketing strategy. The main area of responsibility: is lead generation. Organization: Email marketing; SMM (Linkedin, Twitter, Meta, TikTok); Paid search (Google Ads); Targeted advertising (YouTube, Facebook, LinkedIn) and Search Engine Optimization. Control of digital marketing strategy and remarketing. I am setting up advertising campaigns in Latin American, European, APAC, and other markets. _______________ Results in 2022: Average monthly traffic was 27 times higher than in 2021, and the cost per click was 4.5 times lower than in 2021 x4,5 times less CPC x27 times more Sessions x24 times more Clicks x12 times more Impressions ______________ Results in 2023: Total website leads were 1,5 times more than in 2022 Paid search leads increased x12 times In 2023, the share of Paid Search leads grew by 3% Paid search leads increased 6 times more than in 2022 X2 decreased CPL for Paid search Up to 30% more conversions than in 2022 CPL - 19% less than in 2022 Sent in total 66 email campaigns 81331 email views, x8.4 compared to the same period of 2022 13062 clicks, x11 compared to the same period of 2022 Run the first lead-gen campaigns on LinkedIn. 3 HR campaigns (India, EU, and LATAM) were set up to attract new employees. First remarketing and lead magnet advertising campaigns were launched.

Project work What tasks were: - Launch contextual advertising and remarketing - Analyze advertising campaigns and make adjustments - Optimize funnels and end-to-end analytics - Launch content marketing and SMM - Carry out work with SERM - Set up Email Marketing _______________________ What results have been achieved: - The number of registrations from context and remarketing has been increased to 1200 registrations per month, the cost of attracting a paying user to 190 rubles. - Fully working analytics in Yandex Metrics, Google Analytics, ChartMogul; optimized funnel - Written and posted announcements for groups in social networks; mailings were made in messengers; email campaigns have been created and launched; articles are written and posted (independent and with the help of third-party copywriters) in the blog and on third-party sources. - Collected complete statistics on negative reviews, the process of responding to the negative has been established, the percentage of processed negative reviews is more than 90% - Created and warmed up a new mailing address for mailings; Edited template for weekly, monthly mailings in sendpulse; A funnel of 5 warm-up emails was configured to improve the conversion of trial to paid. Additionally, more than 15 mailings were carried out on various occasions. _______________________ Leadership of the marketing department and management of relations with agencies and partners. Subordinates to 7 people.

Work in an international educational project for students with traffic of more than 5 million visitors per year; Building an Internet marketing department (searching for contractors, organizing work); Setting up and managing traffic for targeted / contextual / display advertising; Development of YouTube commercials; SendPuplse newsletter management; Internet marketing (maintenance and development of marketing verticals of the site: contextual advertising, SEO, analytics, email, influence, lead generation); Working with forums, YouTube bloggers, partners. Development of a product development strategy, followed by an assessment of the effectiveness of investments (SEO, context, CPA networks, SMM, Facebook, YouTube, etc.). Project management, search and cooperation with contractors, control at various stages; Increasing the number of channels for attracting new traffic, creating "delicious" landing pages; Setting up A / B testing to evaluate the effectiveness of various advertising formats; Increase in conversion on landing pages; Setting and managing tasks within the company (prototyping, design, layout, programming) Development and implementation of a strategy for an affiliate program; Constant search for channels to attract leads.

Media planning with budgets over 3 million rubles; Analysis of the effectiveness of advertising campaigns; Successful promotion of the Single Document Center; Working with high traffic projects; Dealing with negative reviews; Development and launch of new projects; Identification of errors in the design of pages that affect the increase in conversion (usability testing); Identification of technical errors when working in HTML; Writing technical specifications for programmers to fix errors; Complete technical optimization of projects; Direct interaction with programmers, copywriters, designers (there are established contacts of good specialists); Development of SEO-promotion strategy, work schedule; Increasing the conversion of targeted visitors; Increase in website traffic from search engines; Working with a large semantic core (over 100,000 key expressions); Issuance of tasks for writing texts, taking into account the requirements of SEO; Working with link exchanges (Sape, Miralinks, GoGetLinks, etc.); Working with opinion leaders (Brand promotion in livejournal); Working with analytics systems (Yandex Metrica, Google Analytics, Live Internet); Self-writing SEO texts (copyright, rewriting); Researching the needs and requests of site visitors; Delegation of tasks (in direct subordination - 2 specialists).

Promotion of the company's website in the search engines Yandex, Google; Development of SEO-promotion strategy, work schedule; Monthly reporting on the achieved indicators; Increasing the conversion of targeted visitors; Increase in website traffic from search engines; Website promotion in the regions of Russia; Issuance of tasks for writing texts, taking into account the requirements of SEO; Working with link exchanges (Sape, Seopult, Miralinks, GoGetLinks, etc.); Working with opinion leaders (Brand promotion in livejournal); Working with analytics systems (Yandex Metrica, Google Analytics, Live Internet); Self-writing SEO texts (copyright, rewriting); Researching the needs and requests of site visitors; Split testing of website usability; Interaction with technical specialists; Analysis of competitors and the provision of monthly reports in comparison with competitors; Working with a really large project, the number of products of which exceeds 15,000 units and the traffic of which exceeds 800,000 visitors per year.

Work with large-scale projects (Eldorado,Oodji, Petrotil, Blizkoe, the chain of clothing stores Rovaniemi); Formation of a promotion strategy to strengthen positions, traffic and its implementation; Estimation of budgets and terms of promotion; Planning and forecasting SEO promotion; Formation of commercial offers; Website development for SEO; Selection of keywords; Preparation of technical specifications for copywriters, placement of texts; Drawing up technical specifications for developers, as well as making adjustments to the site code (HTML / CSS); External promotion using exchanges (miralinks, sape, gogetlinks, etc.); Competitor analysis; Conducting audits; Preparation of reports and analytics; Records management; Related work in the field of media and contextual advertising campaigns, SMM;

External and internal search engine optimization; Evaluation of the effectiveness of resource promotion, analysis of statistics, reporting; Working with site analysis services, link and article exchanges (sape, miralinks); Purchase of reference mass; Formation of technical specifications for copywriters; Setting up contextual advertising in google adwords, yandex direct; Monitoring of contextual advertising contexts, rate management; Parallel work on projects;

Formation of a promotion strategy and its implementation; Code editing (HTML / CSS; JavaScript) Support and promotion of company websites; Writing and placement of texts; Collecting the semantic core in Yandex Wordstat; Formation of a promotion strategy and its implementation; Making adjustments to the site code (HTML / CSS); Work in popular CMS (1C Bitrix; Wordpress); Working with site analysis services, link and article exchanges (Sape, Miralinks, etc.); Purchase of reference mass; Drawing up reports and pivot tables; Parallel work on several projects;

СЗППИ, Профессиональное обучение (по отраслям)

Skillbox, Advanced Course in Internet Marketing

Skillsetter, Unit economics

Skyeng, English

Yandex Flow, English