Reporting to company’s GM/Owner with primary focus on all marketing related activities as well as offering management support to the sales dept. Marketing: ▪ Analysis of RAI market data to identify weaknesses and opportunities for growth ▪ Set up a CRM platform to study / measure customer performance and identify growth opportunities * ▪ Created company’s first ever Web Page and Social Media pages (facebook) * ▪ Further developed and enhanced management reporting on product categories to identify areas of improvement and growth ▪ Proposed and got approval to launch out the first ever readymade cakes line of the company; test market results beyond expectation and product category launch into HORECA market * ▪ Proposed line extensions for various products categories with several of those being accepted and in pipeline to be realized (seasonal products) * ▪ Participate along with Sales in meeting with key customers for in-store promotions ▪ Mystery buyer * Merchandizing: ▪ Developed the first ever merchanting platform for company’s product range for all medium / small size customer something that helped to minimize out of stock and improve visibility thus increased sales for the company * ▪ Further developed all in-store activities to be in line with sales cycle planning (marketing cycle) something that allowed better planning on the production side * Sales: ▪ Preparation and allocation of annual /monthly targets by sales team member and follow up on that on a weekly, monthly basis ▪ Developing and distributing for the management and team all sales related reports highlighting areas of improvement * ▪ Assist and when needed replace the sales manager with the coaching and development of the sales team (sales vs targets, distribution levels, merchandising principals, journey route effectiveness)

Reporting to the Cosmetics dept. head, had as focus areas the following, Sales: ▪ Preparation and allocation of annual /monthly targets by store/staff and follow up on that on a daily, weekly, monthly basis; developing and distributing for the management and team all sales reports ▪ Monitoring monthly stock levels and agreeing with purchasing dept. orders to supplier Merchandizing: ▪ Setting up stores according to global marketing standards (initial set up of 4 stores nationwide) * 2 ▪ Preparing stores as per marketing calendar (sales cycle planning) and ensuring that during the promotional period all executed as per plan CRM: ▪ Creating customer profile index and following up on it to ensure its viability ▪ Preparing, adapting and communicating (via email communication) MAC newsletter to local market with Brand news and info on the latest collection * Marketing & PR: ▪ Created a log to record / monitor all competitive activities * ▪ In direct contact with all major media updating and informing them for the latest collection (Radio, Magazine, TV, Social Media) ▪ Engaged in all PR activities launched for the MAC brand (either as CPO or with other business entities

Attending to all promotional related meetings with customers (Marketing and Sales departments) aiming to design the best / most suitable promotional platforms which will ensure maximum product knowledge and visibility ▪ Preparation of the POS or HORECA for the promotion ▪ Delivering promotion concept to the hostess’s team (briefing) while at the same time escort and monitor / supervise the progress of the promotion / team during the venue to achieve desired results ▪ Prepare and submit full feedback reports to the customers with actual spending and results

Service department of the company for the medical equipments

Bachelor of Science in Business Administration, Concentration in Management