inDrive is an international mobility service. We are building a tech product that is positively
affecting the lives of millions of people across the globe.
Our employees are our most valuable asset.
The Digital Team is in search of an experienced Regional User Acquisition Manager!
Responsibilities:
- Creating an overall user acquisition strategy
- Media planning for digital channels within the budget to achieve optimal results
- Real-time budget and KPI adjustments based on current performance, inputs from GTM, BDM, the Digital team, market conditions, etc.
- Meeting digital targets for the region: NU Paid, CAC Paid / CPR
- Generating hypotheses and launching tests based on regional challenges and pain points
- Testing new traffic sources
- Acting as the entry point for marketing and business regarding ASO, SEM, and SEO
- Aggregating and identifying insights from creative materials
- Developing briefs and requirements for new creative assets
- Communicating with the GTM team and the business, preparing reports and presentations
- Conducting market and competitor analysis.
- Setting tasks for analytics
Requirements:
- Knowledge of attribution on advertising platforms and MMP/GA for both web and app, distinguishing between new and returning users in the context of new data privacy policies
- Experience with advertising platforms (Google, Facebook, TikTok, Moloco, etc.)
- Ability to analyze data in formats like LTV, Activity, Cohort, etc., using tools like Appsflyer, Tableau, GA, Google Spreadsheets, and more
- Experience working with iOS post version 14.5
- Understanding of concepts such as incrementality, retargeting, user segmentation, and how to work with them
- Ability to set up and analyze A/B tests
- Basic knowledge of ASO is a plus
- The knowledge of the English language at a B2 level
We offer:
- Health insurance with oncology coverage and life insurance included
- Hybrid work mode and flexible schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment
- Fitness club membership discount
Our employees are our most valuable asset.
Ключевые навыки
- Английский — B2 — Средне-продвинутый
Задайте вопрос работодателю
Он получит его с откликом на вакансию
Вакансия опубликована 13 апреля 2025 в Кипре